India’s leading evening and occasion wear brand, Soch, has opened its first store in Siliguri, West Bengal. The store, located at Central Park Hotel Building, offers a spacious 1350 sqft retail space, showcasing its diverse collection of ethnic wear.
The store will offer the vibrant festive collection “Tyohaar,” which blends traditional and modern aesthetics. Customers can expect a diverse range of classic and contemporary collections, including sarees, churidar sets, dress, kurtas, lehengas, and fusion wear. Co-founder and CEO Vinay Chatlani expressed excitement about the store’s launch and its aim to provide an unmatched shopping experience for the fashionable women of Siliguri.
Soch is committed to tapping into Tier 2 and 3 markets and strengthening its presence in existing markets. With a dominant presence in the South and West regions of India, Soch is now focusing on achieving accelerated growth in the North and East.
