Soch, India’s favourite women’s ethnic wear brand has opened its second store at Arora World, Lindsay Street, Kolkata, West Bengal. Soch already has its first store in the city at South City Mall. Soch has a retail presence in the country from 2005 and the brand with base at Bangalore has 136 stores across 55 cities in the country and a strong online retail presence. It is also available across other e-commerce portals like Amazon, Myntra, Flipkart, Tata Cliq, Ajio, and Nykaa.