Soch, India’s renowned evening and occasion wear brand, has launched its third store in Kolkata, marking its fourth in the state of West Bengal. Situated at City Centre Mall, New Town, the new 1105 square feet outlet promises a premium shopping experience for fashion enthusiasts.
The expansion comes amidst Soch’s ongoing Red Dot sale, offering a diverse collection of sarees, churidar sets, dresses, kurtas, lehengas, and fusion wear. Vinay Chitalnai, Co-founder and CEO of Soch Apparels Pvt Ltd, expressed excitement about expanding their footprint in Kolkata, citing the city’s rich cultural heritage and vibrant fashion scene as key factors.
“Soch has received immense love from the women of Kolkata, making expanding and strengthening our base here the natural next step,” said Chitalnai. With over 175 stores across 65+ cities in India, Soch aims to cater to a wide customer base through its offline and online channels.