Snickers, from Mars Wrigley portfolio, launched a new campaign featuring Vinay Pathak and actor Vedika Nawani. Bringing to life the brand proposition of ‘You’re Not You When You’re Hungry’, the brand film shows a humorous take on ‘Hunger Pangs’ that consumers have often seen and loved in iconic Snickers ad films.
The new TVC of Snickers depicts departure from the usual change in personality of the protagonist, to an unusual and outlandish act or decision. As seen in the film, Vinay Pathak, portraying the role of a father ends up buying a ‘monster’ truck during a hunger pang to ‘win the race of life’. On his daughter’s insistence, he eventually realizes the foolishness of his purchase when he eats a snickers, the nougat, caramel and nuts filled chocolate bar.