Snap Inc. held its inaugural APAC AR Day in Mumbai, India, to celebrate its leadership in Augmented Reality, its thriving AR creator community, and its commitment to democratizing AR for users and brands. The event saw Evan Spiegel, Snap CEO and Co-Founder, engage in a candid fireside chat with Snap APAC President Ajit Mohan as a part of Spiegel’s three-day trip to India.
The discussion delved into the global adoption of AR by consumers and brands, India’s burgeoning creative talent pool, the future of AR, and Snap’s innovative approach to this technology. Evan Spiegel, Snap Inc. CEO and Co-Founder said, “We’re excited to be building the future with such incredible local talent.”
The event featured expert speakers from Snap, including VP Product Growth Ty Ahmad-Taylor, Global Director Arcadia Resh Sidhu, APAC Head of Creative Strategy Haran Ramachandran, and Director of Product Jeremy Voss, who discussed AR development, creators, advertisers, brands, and content creations. Through these engaging sessions, attendees were able to learn about Snap’s latest AR innovations and engage with interactive AR try-On stations.