Škoda Auto India has rolled out the upgraded ‘Easy to Love’ Kushaq with a strong value-driven strategy, pricing the 1.0 TSI range from ₹10.69 lakh (ex-showroom), as it looks to strengthen its position in India’s fast-growing compact SUV segment. The new Kushaq, available in five trims — Classic+, Signature, Sportline, Prestige and Monte Carlo — introduces segment-first features such as an eight-speed torque converter automatic and a rear seat massager, alongside standard equipment like LED lighting, electric sunroof and advanced infotainment systems. The SUV retains its turbocharged petrol line-up, with the 1.0 TSI delivering up to 85 kW and the 1.5 TSI offering 110 kW with DSG transmission, targeting both value and performance segments.
Safety remains a key differentiator, with a Global NCAP 5-star rating supported by 40+ features, including six airbags and enhanced standard equipment. Škoda is also strengthening its ownership proposition through a 4-year ‘Super Care’ package and expanding reach across 325 touchpoints in over 183 cities.
The introduction of the Classic+ variant with premium features at the entry level signals a clear attempt to disrupt pricing benchmarks and attract new buyers in a highly competitive market dominated by feature-rich offerings.