Škoda Auto India has expanded its network to 250 customer touchpoints across India, marking a milestone in product offensive strategy and festive offerings. The company’s Kushaq SUV and Slavia sedan have contributed to the growth of the Škoda brand in India, with network expansion playing a crucial role in customer-centricity.
Škoda Auto India has reached its 250th customer touchpoint in Gulbarga, Karnataka, with plans to expand further to reach 350 touchpoints by 2024. Speaking on the landmark, Petr Šolc, Brand Director, Škoda Auto India, said: “This is geared towards welcoming more customers into the Škoda family, providing them with the safest cars in the market.”
Škoda Auto India’s India 2.0 Project was set in motion in 2018 with the made-for-India, ready-for-the-world MQB-A0-IN platform forming the crux of the product strategy, while leading warranties, lower costs of ownership starting from as low as Rs 0.46 and expanding its network and service reach across India formed the crux of the customer-centric strategy. The Kushaq is also exported to other right-hand drive and GCC countries.