Škoda Auto India launches Kylaq: A strategic leap into the compact SUV market

Škoda Auto India has announced the upcoming launch of its all-new compact SUV, the Kylaq, set to premiere globally on November 6, 2024. This introduction marks a significant step in Škoda’s strategy to expand its footprint in India, particularly in the sub-4m SUV segment, which represents nearly 30% of the country’s car market. Designed with high localization, the Kylaq features modern aesthetics, advanced safety technology, and a 1.0 TSI engine, delivering impressive performance and efficiency.

Piyush Arora, Managing Director and CEO of Škoda Auto Volkswagen India, stated, “Kylaq embodies our commitment to ‘Make in India’ while enhancing our portfolio.” The vehicle is poised to resonate with Indian customers, combining dynamic design with uncompromising safety standards, including over 25 active and passive safety features.

In Guwahati, where urbanization is rapidly increasing, the Kylaq is expected to capture the attention of consumers seeking a blend of style and functionality in their vehicles. With growing disposable incomes and a rising interest in compact SUVs, Guwahati presents a promising opportunity for Škoda Auto to solidify its presence and drive sales growth in this competitive segment.