Škoda Auto India has launched its new brand campaign titled ‘G.O.A.T – Greatest On A Track’, highlighting the company’s motorsport legacy and performance-oriented engineering across its product range. The campaign began with the company setting an India and Asia Book of Records title for the “Fastest Multi-Car Relay of a Single Manufacturer on a Circuit” at the Coimbatore Automotive Sports and Technical Training (CoASTT) track.
The record-setting fleet, comprising the Kylaq 1.0 AT, Kushaq 1.5 DSG, Slavia 1.5 DSG, Octavia RS and Kodiaq Selection L&K, completed the relay in 12:30.97, including pit-lane changeovers. The Octavia RS emerged as the fastest vehicle in the lineup with a lap timing of 2:10.85 on the 3.8-km circuit.
Ashish Gupta, Brand Director of Škoda Auto India, said the campaign reinforces the company’s focus on precision, safety, control and dynamic driving performance. He added that the initiative reflects Škoda’s strategy of “democratising performance” across all vehicle segments.
The company said the campaign also celebrates more than 50 years of the RS badge and strengthens its differentiation strategy in India. Škoda highlighted that features such as turbocharged engines, automatic transmissions and handling dynamics remain central to its portfolio, which includes the Kylaq, Slavia, Kushaq and Kodiaq.