Škoda Auto India is revving up its digitalization strategy, embarking on a new era of growth in the Indian market. The automotive giant has launched innovative customer engagement initiatives, marking a significant step forward in its digital journey. From garnering over 1,50,000 name suggestions for its upcoming compact SUV to achieving a record-breaking 709 car bookings in a 24-hour online sales program, Škoda is blazing a trail in the digital landscape.The company’s groundbreaking ‘Name Your Škoda’ campaign invited users, customers, and fans to participate in naming the upcoming compact SUV, receiving an overwhelming response of over 1,50,000 entries. The campaign, which adhered to Škoda’s tradition of naming SUVs, generated immense enthusiasm among enthusiasts.Celebrating 24 years in India, Škoda Auto India hosted its first-ever 24-hour online sales event on 24th March, 2024, resulting in a remarkable 709 car bookings. This milestone underscores the brand’s commitment to delivering exceptional customer experiences through digital channels.
In addition to these initiatives, Škoda introduced ‘Škoda Gearheads’, a pioneering NFT-driven digital community aimed at fostering a network of automobile enthusiasts across the nation. Members of Škoda Gearheads will enjoy exclusive benefits, including VIP treatment at Škoda events, insider updates, and access to offline and online gatherings with industry experts. Commenting on these initiatives, Petr Janeba, Brand Director, Škoda Auto India, emphasized the importance of adapting to the evolving digital landscape to enhance the customer experience. He highlighted the success of these campaigns in engaging customers and fans, further solidifying Škoda’s position in the Indian market.
These digital endeavors build upon Škoda Auto India’s legacy of innovation and customer-centric approach. With the upcoming launch of its all-new compact SUV, set to debut in India in H1 2025, the company is poised to continue its growth trajectory in the Indian automotive sector. Škoda Auto, a member of the Volkswagen Group for over three decades, continues to push boundaries with its Next Level – Škoda Strategy 2030, aiming to be among Europe’s top five best-selling brands by 2030. With a diverse portfolio and a strong presence in key markets like India, Škoda is driving towards a future of sustainable growth and innovation.
