Skechers, the Comfort Technology Company™, celebrated the opening of its new store at Siliguri City Centre mall by gathering local athletes and enthusiasts to join its successful Siliguri Community Goal Challenge—a three-day event aimed to promote fitness across the region. Participants united to accomplish the ambitious 1,000-kilometer challenge, with Bollywood celebrity Mouni Roy joining into run the final kilometer.
Skechers has organized the Community Goal Challenge in various cities to promote fitness and engagement in India. The consumer-led initiative aimed to reach a collective goal of 1,000 kilometers to support Hope Salugara Social Organization, an NGO in Siliguri. The initiative contributed to the city’s betterment through sportsmanship and social responsibility, fostering a sense of fellowship and shared accomplishment.
Mouni Roy, known for her commitment to fitness and well-being, shared her enthusiasm, “It’s inspiring to see everyone uniting for a common goal of fitness and well-being. I believe such initiatives contribute significantly to our spirit and collective achievement.” Also Rahul Vira, CEO, Skechers Asia Pvt. Ltd., commented on the event:” As a token of our appreciation and to further support Siliguri, Skechers will donate shoes to Hope Salugara Social Organization to help train our local athletes.”