Skechers, the global sports and lifestyle brand based in California, is launching a new campaign featuring Gully Boy actor Siddhant Chaturvedi, who will be the first Indian brand ambassador for Skechers. The ‘Go Like Never Before’ campaign featuring Chaturvedi will be exclusive to the India market and emphasizes the importance of running as a sport to remain fit and encourages people to stay active in their day-to-day routine. The campaign video features newly launched performance footwear styles from the Skechers GO RUN series. It is the lightest and most resilient midsole foam that Skechers Performance has offered to date and delivers a highly responsive and comfortable running experience.
As a brand, Skechers stands for a combination of innovation, style and technology and gives consumers comfort as well as the chance to stay on par with all the current trends. In addition to offering ideal footwear for all facets of life, Skechers has launched a wide range of apparel and accessories. The Skechers GO RUN collection for men and women is available at Skechers retail stores and Skechers in as well as select retail partners.