The Comfort Technology Company™ and American performance and lifestyle footwear brand Skechers kick-started an on-ground challenge in Imphal, at the Skechers Store in Thangmeiban Senapati Leikai between 14 to 15 May 2022. The Skechers GO RUN Beat My Speed Challenge invited participants to run on a treadmill at a speed of 16 km/hr for 3 minutes.
Fitness enthusiasts from all over the city offered support and encouragement by cheering each participant during the challenge.
The event saw a great number of participants who completed the challenge and won various goodies and hampers from Skechers. It is part of a larger Skechers initiative to travel to different cities across India to promote fitness through maximizing engagement and helping consumers stay motivated to lead a healthier lifestyle. Skechers conducted the GO RUN Beat My Speed Challenge in Lucknow last month with actress Ananya Panday, who kick-started the challenge. It was open to on-the-spot registrations.
The CEO of Skechers South Asia Rahul Vira said, “We, as a brand, have always encouraged consumers to stride towards fitness and the Skechers GO RUN Beat My Speed Challenge is an ongoing successful attempt towards our mission.”