Shyam Steel, one of India’s leading producers and manufacturers of primary TMT bars, has announced the appointment of Harmanpreet Kaur, Captain of the Indian Women’s Cricket Team, as its brand ambassador. The association marks a significant step for the brand, reinforcing its progressive outlook by aligning with one of India’s most respected women leaders in sport. With this partnership, Shyam Steel highlights its belief that strength today goes beyond infrastructure, it reflects mindset, inclusion, and shared responsibility. Guided by its core philosophy, “Maksad Toh Hai India Ko Banana Hamesha Ke Liye Strong”, the brand continues to evolve its narrative by acknowledging the growing role of women in shaping key household and construction-related decisions. Through this partnership, Shyam Steel reinforces its campaign thought – “Strong Woman.
Strong Steel. Strong India.” – a reflection of how responsible decisions build strong homes, and strong homes contribute to a stronger nation. Strengthening this commitment further, Harmanpreet Kaur will also be actively associated with Shyam Steel’s Apna Ghar App – “Neev Se Pravesh Tak”, a one-stop digital solution designed to simplify the entire home-building journey. Commenting on the association, Mr. Lalit Beriwala, Director, Shyam Steel, said, “This partnership represents a shared belief in discipline, determination, and reliability – values that define both Shyam Steel and Harmanpreet Kaur.” Adding perspective on the growing influence of women in construction-related decisions, Mrs. Megha Beriwala Gupta, Director, Shyam Steel, said, “Today, women are no longer just participants but key decision-makers when it comes to building homes and securing the future of their families.
Our association with Harmanpreet Kaur, including her involvement with the Apna Ghar platform, celebrates this change.” Speaking on the collaboration, Harmanpreet Kaur said, “I am proud to associate with Shyam Steel and its Apna Ghar initiative — ‘Neev Se Pravesh Tak’, a one-stop solution for all home-building needs, which supports families in making informed and responsible decisions while building their homes.” This strategic association has been facilitated with the support of Yash Daga, Director at KPRD Fiberboard Advertising. Shyam Steel has a strong presence across Bihar, Uttar Pradesh, Jharkhand, Odisha, North India, the North East, and South India, with expanding operations in Andhra Pradesh and Telangana. With this announcement, Shyam Steel strengthens its brand identity by aligning with voices that represent credibility, purpose, and inclusive strength, staying true to its mission of making India stronger, today and for generations to come.