Shriram Finance Ltd. has launched its new campaign, #TogetherWeSoar, aimed at deepening its customer relationships and empowering individuals across India. Featuring cricket icon Rahul Dravid as the brand ambassador, the campaign promotes the idea that collective effort leads to shared success. Shriram Finance emphasizes that strong partnerships with customers are key to overcoming challenges and achieving financial goals, making the brand’s values resonate with a wide audience.
The campaign, voiced by veteran actor Naseeruddin Shah for the Hindi version, and enriched by regional versions featuring prominent lyricists like K.S. Chandrabose and Madhan Karky, strengthens Shriram Finance’s position in India’s diverse markets. With a multi-channel approach including TV, print, digital platforms, and Pro Kabaddi League broadcasts, the campaign has nationwide reach.
From an economic perspective, Shriram Finance’s focus on empowering aspiring individuals through financial products aligns with the broader market trends in urban and semi-urban areas. In Guwahati, where financial inclusion is rapidly increasing, the campaign is expected to appeal to both individuals and small businesses. With a growing demand for accessible loans and financial services, Guwahati residents are likely to view Shriram Finance as a valuable partner in their pursuit of financial stability and growth.