Whisper, India’s leading feminine-care brand has launched the nation’s own Period Song, featuring Shreya Ghoshal and Sunidhi Chauhan. The period song launches on World Menstrual Hygiene Day. Whisper has provided period education to over 100 million girls and women till date and are shining the spotlight on the early onset of menstruation among young girls in the fifth edition of its popular Keep Girls in School movement.
Through this catchy tune with very relevant, educative lyrics for young minds, the intent is to get every Indian to sing it and believe – Periods is a sign of being healthy. Shreya Ghoshal performed the song “Periods Ka Matlab Healthy Hai Aap” in eight languages, including Hindi, Tamil, Bengali, Marathi and many others: truly making it the song of the Nation on periods. Singer Shreya Ghoshal stated, “I am honoured to lend my voice for Whisper’s period song.”
Shreya Ghoshal and Sunidhi Chauhan created their own version of the period song, through which they taught school children about menstruation, who later joined them by singing along and dancing to the tune. Both world-renowned singers have partnered with Whisper to promote the message of ‘Period ka Matlab, Healthy Hain Aap’ to keep girls in school. Sunidhi Chauhan asserted, “It is a song that India truly needed and I’m proud to be associated with it”.
