Shree Cement Limited has undertaken a strategic overhaul of its corporate brand identity, introducing ‘Bangur’ as the master brand. This move is underlined by the company’s philosophy of “Build Smart,” encapsulating its consumer proposition, organizational ethos, and national aspirations.The grand revelation took place at a glittering event in New Delhi, attended by over 8,000 stakeholders, including stockists, dealers, and retailers. The charismatic Bollywood actor, Mr Sunny Deol, was unveiled as the brand endorser, adding star power to the new ‘Bangur’ identity.
Managing Director of Shree Cement Ltd, Mr Neeraj Akhoury, emphasized the alignment of the brand strategy with evolving customer sentiments. He stated, “The intent is to position ‘Bangur’ as the company’s umbrella brand, with a refreshed and discernible brand identity.”
Key features of the rebranding initiative include a contemporary logo design, a revamped product line showcasing cutting-edge enhancements, and the introduction of ‘Bangur Magna,’ a premium offering with a distinct pack appearance. The brand’s evolution is further complemented by a new advertising campaign featuring Mr Sunny Deol, set to dominate TV, digital, outdoor, print, and retail platforms.Shree Cement’s commitment to sustainability was re-emphasized, with a renewed focus on eco-friendly practices. The company also announced a digital scale-up, targeting influencers in the construction industry.