Shopsy by Flipkart marked its fourth anniversary with a major milestone—crossing 450 million downloads and expanding delivery to over 19,000 pin codes across India. The platform, built for value-conscious shoppers, added 11.5 million new users this year, many from Tier 4+ regions such as Bhagalpur, Medinipur, Dunda, and Rajnagar, underscoring its growing rural footprint.
With over 16 million products across 1,300+ categories, Shopsy continues to strengthen its “Bharat-first” selection strategy by curating regional catalogs that reflect hyperlocal needs and trends. Demand surged in kidswear (up 150%) and large appliances (up 20%), while the Grand Shopsy Mela and End of Season Sales turned into digital-first family shopping events.
The market has seen rising engagement with Shopsy, especially for daily essentials and regional fashion items priced under ₹300. Sellers from the region have also leveraged Shopsy’s simplified onboarding and visibility tools to access a wider digital customer base across the Northeast. As it enters its fifth year, Shopsy aims to serve every serviceable pin code, further supporting 1.4 million sellers nationwide and enhancing its appeal as a lightweight, AI-driven, mobile-first platform tailored for India’s deep heartlands.