Hypervalue platform Shopsy by Flipkart has reported a strong festive performance this year, driven mainly by Tier 2, 3 and 4 towns where digital shopping continues to expand. According to the company, orders and new customers saw significant growth, with younger consumers showing high participation across categories.
Consumers aged between 18 and 34 accounted for almost 80 percent of orders during the festive period, with the 25–34 age group contributing the highest share. The company also said that repeat customer contribution rose to 90 percent, indicating rising trust in value-based e-commerce.
In Guwahati and other Northeastern markets, categories such as fashion, electronics, gift packs and winter products saw notable demand. Retail observers in Guwahati said the platform’s low-cost pricing and delivery outreach are attracting new shoppers who are looking for affordable festive purchases. Electronics remained the highest-growth segment, while beauty, grooming and winter essentials also expanded. Gifting options, particularly nuts and dry fruits, witnessed sharp demand during Diwali.