Fipkart’s social commerce platform Shopsy has witnessed some extraordinary shopping trends on the platform as it gears up to celebrate its first Holi with customers.
Right from Holi pichkaris and organic colors, customers are now moving from the traditional ways of celebration and making their buys more value focused. On the platform, while the Holi essentials category witnessed 60% traction from Tier 3+ cities, the east and north zones contributed to the majority of buyers. The top cities which spotted highest demand were Patna, Lucknow, Guwahati, Varanasi, Allahabad, Jaipur, Ranchi, Cuttack, Bhubaneshwar, Ahmedabad, Kanpur, Ghaziabad, Medinipur, Bankura and Nagpur.
Colors being the most important element of this festival, Shopsy witnessed a whopping 5X growth in its demand while water guns (pichkaris) observed close to 4X growth in orders. The apparel category recorded a 2X jump as customers ordered several attractive traditional attires ahead of the festival. Some of the other categories that registered significant demand include Holi decoration items with 25X growth, Holi crackers at 21X, and non-alcoholic beverages at 17X, among many others. Additionally, a diverse variety of packaged food items recorded notable demand across Tier 3+ cities. While this is just the first year for Shopsy, the social commerce market has seen a huge growth potential addressing the need for trust and simplicity on online channels.