Sharp Corporation, a global leader in advanced appliances and consumer electronics, has joined hands with Rohit Refrigeration to strengthen its footprint across eastern and northeastern India. The partnership aims to address the growing demand for Sharp’s premium appliances by leveraging Rohit Refrigeration’s robust distribution network, which spans over 1,000 retail outlets in the region.
Highlighting the significance of the collaboration, Mr. Osamu Narita, Managing Director of SHARP Business Systems India, stated, “India is a vital market for Sharp, and this partnership aligns with our vision to make cutting-edge technology accessible to households in these key regions.”
Kolkata is set to play a pivotal role in Sharp’s expansion. As a key economic hub, Kolkata will act as a gateway for the brand’s innovative product lineup, including large appliances and smaller home solutions, to reach diverse consumer bases. Retailers in the city anticipate a surge in demand as Sharp’s premium appliances are poised to attract discerning buyers seeking quality and innovation. Rohit Refrigeration’s owner, Mr. Rajesh Kumar, expressed enthusiasm for the partnership, emphasizing its potential to elevate the home appliance market in eastern India. This collaboration marks a significant milestone in Sharp’s journey to becoming a household name across the country.