Vogue Eyewear has announced Bollywood star Shahid Kapoor as its newest brand ambassador, joining Taapsee Pannu in a dynamic campaign celebrating individuality and self-expression. The campaign, titled the ‘No Rules Club,’ highlights the brand’s ethos of living life unapologetically and on one’s own terms. Set in a modern, gallery-inspired space, the campaign film features Shahid and Taapsee blending playful banter with introspective moments, emphasizing that style, like art, thrives in freedom.
Shahid Kapoor expressed enthusiasm about the partnership, stating, “Style to me has always been about self-expression without boundaries.” Taapsee Pannu echoed this sentiment, sharing her excitement about inspiring fans to “own their style, their way.” The eyewear showcased goes beyond fashion accessories to embody charisma and confidence, with designs ranging from bold silhouettes to timeless classics.
In Kolkata, a city known for its vibrant fashion culture and appreciation for unique style, Vogue Eyewear’s new campaign is expected to resonate well. Retailers in the Kolkata market anticipate strong demand for the latest collection, priced between INR 3,090 and INR 8,290, as consumers look to express their individuality through standout eyewear.