Tide, the world’s leading detergent brand, has joined forces with Bollywood icon Shah Rukh Khan to unveil the ‘ASLI SRK – Stain Removal King.’ The partnership heralds the launch of the NEW & IMPROVED Tide, featuring boosted stain magnets designed to tackle and eliminate deep-seated stains with unparalleled effectiveness. Over the past decade, Tide has consistently pushed the boundaries of laundry innovation, introducing solutions like Tide Matic Liquid and Tide PODS. The latest upgrade, with enhanced stain-fighting capabilities, addresses evolving consumer needs in the face of changing lifestyles, wardrobe choices, and stain incidents.
King Khan, renowned for his pursuit of perfection, now endorses Tide as the ‘asli/real SRK – Stain Removal King.’ Speaking on the collaboration, Shah Rukh Khan expressed, “This partnership with Tide is not just about endorsing a brand; it’s about a shared commitment to perfection and the relentless pursuit of excellence. I recommend Tide as the ‘asli/real SRK,’ delivering unmatched stain removal performance that will delight consumers on their laundry needs.”
Mukta Maheshwari, Chief Marketing Officer, P&G India, and Vice President, Fabric Care, P&G India, emphasized the brand’s commitment to addressing consumer needs. “We are thrilled to have SRK recommend Tide as the ‘asli/real SRK – Stain Removal King’ to consumers and fans across the country,” she stated, highlighting Tide’s dedication to offering superior laundry solutions.
