Sunfeast Dark Fantasy, in collaboration with Bollywood icon Shah Rukh Khan, has launched its latest campaign, “Fantasy Zaroori Hai”, celebrating the transformative power of fantasy. A poignant poem, penned by National Award-winning lyricist Swanand Kirkire, forms the heart of the campaign, with SRK’s captivating narration taking audiences on a journey from mundane routines to limitless possibilities of imagination.
The initiative, which resonates with Sunfeast Dark Fantasy’s brand ethos of “Har Dil Ki Fantasy,” explores fantasy’s personal yet universally relatable nature, whether it’s a daydream during a traffic jam or an alternate reality between coffee breaks. “Fantasy Zaroori Hai” invites people to rediscover the joy of escaping reality, rejuvenating their spirit, and igniting their dreams.
Ali Harris Shere, Chief Operating Officer at ITC Ltd., emphasized the importance of fantasy in today’s fast-paced world, stating, “With this campaign, we aim to encourage individuals to embrace the moments of fantasy that recharge and inspire them.” In Guwahati, where people often deal with stress from urban routines, this message strikes a chord. The market is abuzz with excitement as Shah Rukh Khan’s presence brings a fresh perspective to the importance of imagination and creative escapes in daily life.