SENNES, the luxury jewellery initiative from Senco Gold & Diamonds, will showcase its exquisite lab-grown diamond collection at this year’s 53rd DurgaPujo celebrations at Sreebhumi Sporting Club. The club’s Puja theme, a replica of the Swaminarayan Temple in the USA, will be adorned with SENNES’ signature creations, blending Indian craftsmanship with Italian-inspired designs.
The brand, which also offers artisanal leather accessories and fine fragrances for men and women, emphasizes sustainability and innovation. Lab-grown diamonds from SENNES, identical in all aspects to mined diamonds, are eco-friendly and 60–70% more affordable, making luxury accessible without compromising on brilliance. Every piece is designed, cut, and polished in India, supporting local artisans while catering to global standards. Mrs. JoitaSen, Director of SENNES Fashion Ltd., said, “SENNES is a tribute to timeless design where India’s legacy of craftsmanship meets modern luxury. We are proud that MaaDurga will be adorned with our jewellery this year.”
In Kolkata, the brand’s presence is expected to resonate strongly with discerning consumers, who have shown increasing interest in sustainable luxury and conscious spending. SENNES’ display at Sreebhumi Sporting Club aligns with the city’s vibrant Durga Puja culture, offering locals and visitors a chance to experience the sparkle of eco-conscious, world-class design firsthand.