On the occasion of Saraswati Puja, also known as Vasant Panchami, Senco Gold & Diamonds has unveiled a special festive jewellery collection that celebrates learning, creativity and fresh beginnings. Observed across India as a day to seek blessings for knowledge, clarity of thought and progress, the festival also marks the arrival of spring and is considered auspicious for starting education, marriages, new homes and other important life milestones. The Saraswati Puja collection draws inspiration from spiritual symbolism and traditional craftsmanship. According to the company, each piece is designed to be worn during moments of devotion and transition, reflecting the belief that jewellery chosen with intention becomes part of life’s most meaningful memories.
Speaking on the occasion, Joita Sen, Director and Head of Marketing and Design at Senco Gold & Diamonds, said Saraswati Puja holds deep cultural and emotional significance. She added that the collection represents faith, heritage and skilled karigari, and is meant to bring clarity, progress and positive energy into people’s lives. The collection includes classic gold necklaces in sitahar styles, antique-finish chokers with pearls, Kundan and Polki designs, traditional heavy gold bangles, designer earrings, devotional pendants of Goddess Saraswati, Goddess Lakshmi and Lord Ganesh, along with sacred gold coins for auspicious gifting. All pieces are handcrafted by master artisans and BIS hallmarked.
In Kolkata, where Saraswati Puja is widely celebrated in homes, schools and colleges, jewellers traditionally see steady festive demand. Industry sources note that customers in the city prefer devotional pendants, gold coins and traditional gold jewellery during this period, making the festival an important seasonal boost for the local jewellery market.