Senco Gold & Diamonds has announced its latest wedding collection, presented through the brand’s new campaign titled “Vivaah”. The range celebrates diverse Indian bridal traditions while offering contemporary jewellery designs for modern brides.
According to the brand, the collection combines handcrafted work in gold, diamonds, polki, antique, temple and jadau styles created by its in-house karigars. Senco, which has an 85-year legacy rooted in craftsmanship, said each piece reflects traditional artistry while adapting to current bridal preferences. The campaign led by brand ambassador Kiara Advani highlights the emotional connection brides share with their wedding jewellery and emphasises individuality within traditional cultural settings.
In Kolkata, Senco stores are showcasing bridal sets, heirloom-style necklaces and contemporary diamond options aimed at customers planning winter weddings. Local jewellers said demand for bridal collections increases during the wedding season as families purchase across gold and diamond categories. Senco is offering up to 35 percent off on making charges of gold jewellery and up to 20 percent off on diamond value. The company is also offering assured gifts, weekly draws and exchange benefits on old gold. The collection is available across stores in Kolkata and through the brand’s online platform.