SENCO Gold & Diamonds, one of India’s largest jewellery retail chains, has received accreditation from the Indian Association for Gold Excellence and Standards (IAGES) across more than 100 stores pan India, reinforcing its focus on ethical, fair and transparent business practices. With a legacy spanning over eight decades, Senco Gold & Diamonds is a well-established name in gold, diamond, platinum and silver jewellery, serving customers through a wide retail network across the country. The IAGES accreditation marks a significant step as the Indian gold industry moves towards greater accountability and formalisation.
IAGES is a self-regulatory organisation created by the Indian gold industry to promote responsible sourcing, transparent pricing, proper hallmarking and strong governance across the value chain. Its Code of Conduct covers every stage of operations, from sourcing and refining to store-level practices, and compliance is verified by an independent third-party assessor.
Commenting on the development, Suvankar Sen, Managing Director and CEO of Senco Gold & Diamonds, said the accreditation reflects the company’s commitment to consumer trust and its alignment with global and national standards, including BIS and the Responsible Jewellery Council. In Kolkata, a key market for Senco and a traditional hub for gold jewellery, the IAGES accreditation is expected to further strengthen consumer confidence. With buyers becoming more quality- and compliance-conscious, especially during wedding and festive seasons, the move positions Senco as a trusted choice in a highly competitive regional market. IAGES is also running a nationwide consumer awareness campaign, #PehlaCheckIAGES, encouraging customers to verify accreditation before purchasing gold jewellery.