Seagram’s Royal Stag is thrilled to announce the launch of aninnovative and immersive AI-led fan experience ‘A BILLION FILMS FOR A BILLION FANS.’The campaign features three of India’s most talismanic cricketers, team captain Rohit Sharma, Jasprit Bumrah, and Surya Kumar Yadav.
Fueling the larger-than-life emotions associated with cricket, the brand aims to ignite a whole new generation of young cricket fans, many of whom are witnessing their first World Cup in India as adults. Kartik Mohindra, Chief Marketing Officer, Pernod Ricard India stated, “Royal Stag aims to share the electric atmosphere in the stadium with cricket fans across the world. As a partner of ICC, AI allows us to deliver a truly “Live it large” experience to die-hard cricket fans everywhere.”
This World Cup is happening in India and is already slated to be the “Greatest World Cup Ever.” Syncing with the brand’s ‘Live it Large’ philosophy, the AI-integrated campaign gives each fan an opportunity to become part of a personalized film featuring the cricketers.Conceptualized in association with creative agency partners FCB India, Digital Agency partners DentsuIndia, Technology Partner Artizens Events, and Experiential solutions &media partners Wavemaker; the campaign is ground breaking where every fan isable to not merely live their dream, but also, live large.
