Seagram’s Royal Stag has embarked on a transformational journey with the launch of the new Live It Large campaign, which embodies the spirit and attitude of today’s generation, the Generation Large, who strives to re-define the paths to success.
The impactful new campaign features Bollywood’s powerhouse Superstar Ranveer Singh, one of the biggest stars in the country, and also among the best actors of his generation. Exemplifying the attitude of the brand’s campaign, “We Want It All, We Want It Aaj. We Are Generation Large!”, Ranveer also perfectly illustrates Royal Stag’s evolved new philosophy – “It’s Our Life.
We Live It large.” The film also features global cricketing stars, Suryakumar Yadav and AB De Villiers.The new campaign strengthens the brand’s position as the voice of Generation Large, a generation that creates trends and is seen as trailblazers. It also enables the brand to connect with the young audience who crave social currency and vicarious thrills. Brand ambassador superstar Ranveer Singh said, “The campaign film is youthful and energetic, a true reflection of my way of life.“
