Seagram’s Royal Stag has announced the new high energy campaign, #InItToWinIt, for the ICC Men’s T20 World Cup. The campaign not only celebrates the game of cricket, but also supports team India in their endeavour to bring home the cup. The campaign features celebrated Indian cricketers Rohit Sharma, Jasprit Bumrah and Surya kumar Yadav as well as global super stars like Kane Williamson, Andre Russel, Mitchell Starc and Faf Du Plessis.
InItToWinItcampaign was rolled out with an exciting consumer promotion where fans can get an opportunity to watch the T20 WC live in UAE by participating either through social media or by simply giving a missed call on 7329073290. The campaign will be amplified through a high decibel 360 plan across mediums likedigital, print, radio & OOH. Speaking on the new campaign, Kartik Mohindra, CMO, Pernod Ricard India, said “Partnering with ICC, one of the most coveted sports bodies in the world, also allows us to deliver a truly “Live it Large” experience for die-hard cricket&Royal Stag fans,by watching the world cup livein UAE.”
The ICC Men’s T20 World cup matches are scheduled to be held in United Arab Emirates, starting 17th October 2021 to 14thNovember 2021.