Seagram’s Royal Stag BoomBox concluded its second edition with a spectacular season finale in Bhubaneswar, Odisha, treating music enthusiasts to an electrifying blend of Bollywood melodies and hip-hop beats. The youth festival, known for its unique fusion of culture and music, showcased an unforgettable lineup of artists including Badshah, Ikka, Neeti Mohan, and Ali Merchant.
The event, held at Baramunda Ground Field on March 30th, drew an enthusiastic audience of nearly 10,000 people, infusing the city with vibrant energy and excitement. Attendees were treated to a dynamic array of performances, ranging from local bands and dancers to rappers and beatboxers.Kicking off the festivities, Ali Merchant set the stage on fire with his mashups, followed by Ikka who mesmerized the crowd with his pulsating rhythms. Neeti Mohan then took center stage, enchanting the audience with her melodious tunes. The evening reached its crescendo with a spellbinding performance by Badshah, leaving concert-goers with lasting memories.
Reflecting on the event, rapper Badshah expressed his delight at returning to Bhubaneswar, stating, “The audience in Bhubaneswar truly knows how to have fun!” Similarly, Ikka lauded the festival for providing a platform to explore new genres of music, while Neeti Mohan praised the audience for their overwhelming response.The success of the Royal Stag BoomBox highlights its ability to bring together diverse musical genres and create a cultural movement that resonates with today’s youth. Kartik Mohindra, CMO of Pernod Ricard India, emphasized the brand’s commitment to celebrating music as a key passion pillar for the youth.
