Seagram’s Imperial Blue (one of the most iconic brands in the industry) proudly announced its association with Northeast United Football Club (NEUFC). The strategic partnership was formalized just ahead of the most anticipated football event of the country – The Indian Super League (ISL). The Northeast United Football Club, owned by John Abraham, is based out of Guwahati, Assam and will be competing in the upcoming Indian Super League to be held in Goa. Noteworthy, Seagram’s Imperial Blue has always believed in associating with the passion points of the youth across the country. Thus, this partnership presents an opportunity for both the brands to strengthen its youth-connect through this exclusive partnership.
