Seagram’s 100 Pipers ‘Play For A Cause’ platform has been at the forefront of supporting causes that positively impact society, thereby bringing to life the brand’s core proposition of ‘Be Remembered For Good’ in an experiential manner. This year 100 Pipers ‘Play For A Cause’ pledges to a greener future by vowing to plant 1 million trees over the course of one year in partnership with AROH Foundation.
Seagram’s 100 Pipers launched this momentous campaign on Earth Day (22 April). 100 Pipers has also embraced technologies of the future and launched India’s first Environment-themed NFTs dedicated to Tree Plantation titled ‘Now Funding Tomorrow’. 13 coveted NFTs designs themed around ‘Tree Plantation for Environment Conservation’ are being sold under the campaign this year and can be purchased on https://ngagen.com/100pipers starting 22 April. All proceeds from the NFT sales will be transferred to the AROH Foundation.