Global energy management leader Schneider Electric has launched its national retail activation campaign in Guwahati, part of the “Bring Home the Smart” initiative aimed at strengthening engagement with retailers and electricians across India. The campaign features live product demonstrations, interactive sessions, and hands-on training to enhance stakeholder knowledge and trust. The campaign highlights Schneider Electric’s latest innovations, including the Miluz Zeta switches with Air Quality Indicator for real-time indoor monitoring, motion-sensing LED foot lamps for nighttime safety, and the Wiser Smart Home Automation system offering GPS-enabled appliance control and energy management. These solutions reflect the company’s commitment to intuitive design, usability, and sustainable technology.
Rajat Abbi, Vice President, Marketing, Schneider Electric India, emphasized the importance of retailers and electricians as brand ambassadors, stating that the campaign aims to build lasting engagement and accelerate adoption of smart home solutions. Sumati Sahgal, Vice President – Retail Business, added that the initiative equips partners with tools and knowledge beyond transactions to drive growth and innovation. In Guwahati, the activation taps into Assam’s growing urban and semi-urban consumer base, where demand for smart, safe, and energy-efficient home solutions is rising. Retailers in the city welcomed the program, noting that live demonstrations and training sessions are helping them better educate customers and boost product adoption locally.
The campaign will continue across major Indian cities, reinforcing Schneider Electric’s position as a trusted partner in energy management and home automation.