SBI General Insurance, one of India’s prominent general insurance providers, is participating in the ‘Meri Policy Mere Haath’ campaign under the Pradhan Mantri Fasal Bima Yojana (PMFBY) for the Rabi 2025–26 season, scheduled from February 15 to March 15, 2026. This initiative aims to deliver crop insurance policies directly to farmers and enhance their understanding of crop insurance, risk protection, and essential aspects of the PMFBY scheme, such as coverage, enrolment, and claims procedures.
The campaign focuses on making crop insurance more transparent, accessible, and farmer centric. It ensures that beneficiaries not only receive their policy documents but also gain a clear understanding of their entitlements. SBI General Insurance plans to execute extensive outreach programs across villages and Gram Panchayats, directly engaging farmers at the grassroots level.
The company will host a series of Fasal Bima Pathshalas, workshops aimed at women, and structured educational programs across seven states: Madhya Pradesh, Uttar Pradesh, Uttarakhand, Odisha, Assam, Tamil Nadu, and Andhra Pradesh. These sessions will explain policy features, crop coverage, claim procedures, and grievance redressal mechanisms. In addition to physical outreach initiatives, SBI General Insurance intends to utilize digital and social media to broaden the campaign’s reach, encourage participation, and raise awareness of the significance of crop insurance within farming communities.
Mr. Naveen Chandra Jha, MD and CEO of SBI General Insurance, emphasized the company’s belief in farmers as the backbone of the nation’s economy. He highlighted that the annual ‘Meri Policy Mere Haath’ campaign illustrates their ongoing commitment to empowering farmers by ensuring timely policy distribution, improving accessibility, and spreading awareness about crop insurance benefits. The initiative aims to foster trust in the PMFBY scheme and assist the farming community in navigating agricultural risks more effectively through direct engagement at the Gram Panchayat level.
Through such initiatives, SBI General Insurance strengthens its relationship with India’s agrarian community, ensuring efficient delivery of insurance to every farmer. The combination of on-ground outreach, educational efforts, and digital outreach underscores the company’s commitment to promoting agricultural resilience, financial security, and sustainable growth in rural India.