Saudi Arabia has launched its first-ever integrated consumer campaign for the Indian market, titled ‘Spectacular Saudi,’ under its national tourism brand ‘Saudi Welcome to Arabia.’ The campaign, designed to captivate Indian travelers, showcases the Kingdom’s unique blend of ancient heritage and modern marvels, highlighting its warm hospitality that resonates with Indian culture.
The ‘Spectacular Saudi’ campaign, rolling out across India in English on various platforms including social media, TV, and OTA channels, invites Indian tourists to explore Saudi Arabia’s iconic landscapes and rich history. From the mud-brick architecture of Diriyah’s At-Turaif to the historic streets of Al Balad in Jeddah and the majestic Nabataean tombs in Hegra, AlUla, the campaign promises an immersive journey through the heart of Arabia.
Alhasan Aldabbagh, President of APAC Markets at Saudi Tourism Authority, emphasized Saudi’s commitment to making India the top source market by 2030. “With tailor-made packages, Indian travelers can experience world-class culture, adventure, and cuisine, walking through history dating back millennia,” Aldabbagh stated. The campaign is particularly relevant to the Kolkata, where there has been a noticeable uptick in interest in international travel, especially to destinations that offer a blend of culture and adventure. With over 330 direct weekly flights from India to Saudi Arabia, including options from Kolkata, Indian travelers can easily access these unique experiences. To explore the heart of Arabia, visit https://www.visitsaudi.com/en/campaigns/india .
