Bayer Consumer Health division in India, re-launched India’s most trusted headache relief solution Saridon in an all-new look. This household brand has been India’s ‘Go-To’ solution for headaches for over five decades. Leveraging its lineage and deep-rooted consumer trust, Saridon’s relaunch campaign aims to spread awareness amongst resilient young adults through a refreshed, contemporary packaging driving home the need to act on pain instead of bearing it.
Saridon’s vision is to tackle this behaviour by owning the stress domain, through its innovative triple-action formula, playing the role of a secret ally to its target audience in finding fast relief from their headache so that they can continue to fulfill all their responsibilities without suffering from pain. To strengthen its messaging, Bayer India launched an integrated communications campaign with the promise of Saridon as a partner to young adults for managing their stress and being the one-stop relief mechanism. The 30-second TVC features the heartwarming and iconic ‘Sirf ek Saridon’ jingle bringing alive the nostalgia that has resonated with its consumers for decades.
