Samsung, India’s largest consumer electronics company, has opened a new Premium Experience Store in Kolkata’s Park Street. The store will provide a comprehensive sales and service experience, showcasing Samsung SmartThings and hosting various engaging activities for consumers.
Consumers coming into the store will get assured gifts, 2X loyalty points (on all transactions above INR 15000) and Galaxy Buds FE at INR 2999 with select Galaxy devices as a limited period offer. On purchase of Samsung products worth INR 20000, the first 200 customers will get early bird giveaways. Samsung is set to host various Galaxy workshops as part of its ‘Learn @ Samsung’ programme, focusing on AI education for tech-savvy consumers, particularly Gen Z and millennials.
Samsung’s Park Street store offers a phygital experience with its Store+ platform, allowing customers to browse over 1,200 Samsung products online or in-store using a digital kiosk. They can also order online and have the products delivered home. The store is offering a larger-than-life experience with a SmartThings station, audio-visual zone, and smartphone and wearables section featuring the Galaxy S24, ZFold5, and ZFlip5 flagship series. Sumit Walia, Senior Director, D2C Business, Samsung India, stated, “The dynamic retail market of the city provides an ideal backdrop for us to connect with our consumers and create memorable engagements”.
