In a landmark event at the Samsung Opera House in Bengaluru, Samsung, the leading consumer electronics giant, has ushered in a new era of home entertainment with the launch of its ultra-premium Neo QLED 8K, Neo QLED 4K, and OLED TVs. This unveiling marks a significant milestone in Samsung’s commitment to integrating Artificial Intelligence (AI) to redefine the television viewing experience.Mr. JB Park, President and CEO of Samsung Southwest Asia, expressed the company’s vision, stating, “Samsung is bringing the transformative power of Artificial Intelligence (AI) across product categories to improve consumers’ lifestyles. Our 2024 range of Neo QLED 8K, Neo QLED 4K, and OLED TVs redefine the home entertainment experience and offer new innovations across accessibility, sustainability, and enhanced security with the power of AI.”
The flagship Neo QLED 8K series introduces the groundbreaking NQ8 AI Gen3 processor, equipped with a Neural Processing Unit (NPU), ensuring unparalleled viewing experiences with exceptional clarity and detail. This processor boasts a remarkable eight-fold increase in neural networks, delivering crisp images regardless of the input source.Enhancing the immersive experience further, the Neo QLED 8K features an array of AI-driven technologies such as AI Picture Technology, AI Sound Technology, and AI Auto Game Mode, tailored to meet the demands of modern consumers.
Moreover, Samsung introduces the world’s first glare-free OLED TV, addressing the need for clear viewing under any lighting condition. Powered by the formidable NQ4 AI Gen2 Processor, Samsung’s OLED range offers unparalleled picture quality and gaming experience with features like Motion Xcelerator 144Hz.In line with its commitment to customer satisfaction, Samsung announces attractive pre-order offers, including complimentary soundbars, Freestyle, and Music Frame, until April 30, 2024. Prices for the new range start from INR 139,990 for Neo QLED 4K, INR 164,990 for OLED, and INR 319,990 for Neo QLED 8K.