Samsung, India’s largest consumer electronics brand, today announced the launch of its top-of-the-line, premium Side-by-Side Refrigerator range for 2023. This new range is 100% manufactured in India and comes with several India-specific features based on consumer insights that will make the lives of consumers convenient and better.
Samsung 2023 Side-by-Side Refrigerators are designed to cater to specific needs of new-age Indian consumers such as. customizable storage, glamorous exteriors, convenience through Connected Living, never-ending entertainment, energy efficiency and more. The new line-up’s AI Energy Saving Mode works on Wi-Fi-based machine learning that optimizes the fridge and freezer temperatures to enable up to 10% energy savings. BESPOKE Glass Finish to up the glam quotient and IoT-enbledFamilyHub 7.0 to offer unlimited entertainment and a connected living experience. New range also has the recently announced industry-first 20-year warranty on Digital Inverter Motor compressor.
Users can choose from the five modes— Normal, Seasonal, Extra Fridge, Vacation and Home Alone. The refrigerator also comes with a 4.5L water tank for its non-plumbing ice and water dispenser, thus making the refrigerator easy to install at any location. Mohandeep Singh, Senior Vice President, Consumer Electronics Business, Samsung India said “We are anticipating a huge demand and expect this segment to grow by 100% for the industry, led by our new Side-by-Side refrigerator line-up,”
