Good Game, billed as the world’s first as-live global gaming reality show, has officially launched in India with the aim of finding the country’s first Global Gaming Superstar. Actor and entrepreneur Samantha Ruth Prabhu has joined cricketer Rishabh Pant as a global brand ambassador, alongside popular gaming creator Ujjwal Chaurasia. The show has announced a prize money of ₹1 crore, among the highest for a reality show winner in India, along with an opportunity to represent the country at a global level. The platform plans to invest up to ₹100 crore annually and is inviting brands and sponsors to associate with the show, which is expected to reach at least 500 million young viewers across India. Designed as a competitive reality format, Good Game brings together esports, mainstream entertainment and real-world performance, testing contestants on gaming skills, creativity, screen presence and performance under pressure.
Founder Rai Cockfield said the initiative aims to bridge entertainment and gaming while opening global opportunities for Indian talent. Samantha Ruth Prabhu said the show reflects how ambition and creativity are evolving among young Indians today.
Registrations for auditions are open to Indian citizens above 18, with in-person auditions scheduled in Mumbai and Delhi in February and March 2026.