Royal Stag Packaged Drinking Water has launched an exciting festive campaign, #CelebrateLarge, featuring T20 cricket sensation Surya Kumar Yadav. This initiative is designed to resonate with today’s youth, who seek to infuse their unique style into traditional celebrations. The campaign’s tagline, “Generation Large ka Celebration Large,” embodies the brand’s ethos of “Live It Large,” inviting young consumers to elevate their festive experiences.
At the heart of the campaign is an immersive AI-led experience, including an interactive film and an augmented reality (AR) festive canvas, allowing participants to unlock personalized messages from Yadav. Consumers can explore trending topics across food, music, fashion, and gifting by visiting the brand’s fan community page.
In Asansol, local retailers are gearing up for the campaign’s launch, expecting a surge in consumer engagement during the festive season. Businesses are looking forward to leveraging the innovative features of #CelebrateLarge to attract the younger demographic, aiming to increase foot traffic and sales with festive promotions. Kartik Mohindra, CMO of Pernod Ricard India, noted, “Festivals provide a perfect canvas for the youth to create lasting memories,” while Mayuresh Dubhashi, Chief Creative Officer at FCB India, highlighted the campaign’s goal to inspire the youth to “Live It Large.” With a robust marketing strategy across various platforms, this campaign promises to create an unforgettable festive experience. https://www.youtube.com/watch?v=qAAiCXyKkFM