Royal Stag Boombox, in collaboration with Viacom18, is all set to bring a completely new genre of music where the melody of Bollywood meets the gully of hip hop creating the original sound of generation large. Music evokes emotions in people across generations, making it a significant passion pillar for Seagram’s Royal Stag.
Celebrating the spirit of ‘Living it Large’ and having enthralled thousands of music lovers in Manipal, Bhubaneshwar, Pune, Indore & Dehradun with its unique on-ground experiences, Royal Stag Boombox enters its next phase with launch of 4 original music videos. The fourth such original music track to be released is a unique collaboration between soul singer, Neeti Mohan and the prodigious rapper EPR.The latest track ‘Imtihaan’ is a captivating blend of Bollywood and Hip-Hop genres, creating an electrifying musical experience. It’s the fourth original Melody x Hip Hop music tracks to be released across platforms, as part of Royal Stag Boombox’s unique, phygital format.
Music is a significant passion pillar for Seagram’s Royal Stag and today’s youth tilt towards exploring exciting new forms of music. Royal Stag Boombox intends to stir the imagination of this generation, blending music they have inherited – Bollywood scores, with the genre that speaks to them, Hip Hop. The fourth song, Imtihaan is live on YouTube, social and major audio platforms.