Seagram’s Royal Stag announced the successful launch of the fourth edition of Royal Stag BoomBox – The Original Sound of Generation Large – with a grand opening at Aquatica Ground, Kolkata on February 21. The platform, built around the brand’s philosophy of ‘Living It Large’, brings together Bollywood melodies and hip-hop beats alongside immersive art, culture and gaming experiences.
The Kolkata edition witnessed strong participation, with thousands attending the high-energy evening. The venue was transformed into a multi-sensory arena featuring vibrant installations, curated food experiences and interactive gaming zones. The event commenced with a live gaming face-off led by Payal Dhare, followed by performances by DJ Sahil Gulati and rapper Dino James. Legendary rock band Fossils delivered a powerful set on their home turf, while headliner Armaan Malik concluded the night with a soulful performance of his popular tracks.
Participating artists highlighted the platform’s focus on cross-genre collaboration and audience engagement. Royal Stag BoomBox is set to continue its four-city tour, with upcoming editions scheduled in Vizag on March 7, Mumbai on March 21 and Mohali on March 28.
Tickets are available on Skillboxes, as the brand strengthens its position in India’s experiential entertainment space.