Seagram’s Royal Stag BoomBox has officially announced its third edition, blending iconic Bollywood melodies with contemporary hip-hop beats. The immersive music festival, produced by Mirchi, showcased its lineup at an exclusive media preview in Mumbai. The festival aims to redefine the intersection of traditional and modern Indian music, aligning with the brand’s ‘Living it Large’ philosophy.
Set to tour major cities including Hyderabad, Mumbai, Gurugram, and Guwahati, the festival will feature headline acts and interactive experiences. Previous editions attracted nearly 100,000 attendees and garnered over 200 million views across digital platforms.
This year, Royal Stag BoomBox will also introduce gaming elements in collaboration with Ampverse DMI Pulse, featuring gaming influencers and live EAFC 24 showdowns. Music director Amit Trivedi and celebrated artists like Armaan Malik and Neeti Mohan expressed their excitement for this year’s dynamic experience. Kartik Mohindra, CMO of Pernod Ricard India, emphasized the festival’s power to unite people through music and innovative experiences. The event promises to create unforgettable moments for music lovers across the country.