As a brand, ADS Group’s Royal Green believes that after a product is launched, the ideology behind it should reach the consumer’s mind. Sonu Sood is the perfect celebrity to narrate the philosophy behind the taste of success as his beliefs and idea of success blend perfectly with that of Royal Green. The TVC goes beyond the traditional and conventional understanding of success and believes that success lies beyond the ordinary, and one has to introspect and take the untrodden path to become extraordinary. Through this TVC, Royal Green has highlighted the importance of discovering one’s true self and waiting to see how that becomes the turning point of his/her life.
In a world that is obsessed with money, fame, and fortune, Royal Green’s TVC is like a much-needed gush of fresh wind reminding us that success isn’t about just money but being comfortable under one’s skin and having power that can be shared with people who let one reach where they are. The idea was to portray Royal Green’s success ideology through a 60-second video and announcing Royal Green Packaged Drinking Water’s entry into the market.