The Royal Challenge Packaged Drinking Water Game Nights turned GS Road’s Sarokri venue into a vibrant hotspot of digital excitement as the brand’s nationwide gaming initiative arrived in Guwahati. Known for its bold energy and cricketing legacy, the brand is now bridging the worlds of sport, gaming, and youthful expression through immersive events across India. Following high-energy events in Mumbai and Ludhiana, the Guwahati edition saw top content creators, gaming enthusiasts, and fans come together for a night of VR cricket, PlayStation cricket titles, and interactive challenges. A live screening of a marquee cricket match added to the buzz, blending traditional fandom with modern gaming thrills.
“Gaming is an organic extension for Royal Challenge– a brand that has always stood at the crossroads of high-energy sport and bold self-expression,” said Varun Koorichh, Vice President – Marketing & Portfolio Head at Diageo. “After years of being deeply rooted in cricket, stepping into the digital arena allows us to channel the same competitive spirit in a contemporary, immersive format. With Royal Challenge Packaged Drinking Water Game Nights, we’re building a platform that brings players together to celebrate the thrill of the game- and to always Choose Bold.”
In Guwahati, where the youth culture is increasingly digital-first, the event resonated strongly. With a growing appetite for esports and tech-driven entertainment, the city is emerging as a vibrant hub for gaming and brand activations, making it a fitting stage for Royal Challenge’s bold new journey. Next stops include Bangalore and more, as Game Nights continues its nationwide roll-out.