Roi Roi Binale, the final film featuring the legendary Assamese singer-actor Zubeen Garg, has achieved remarkable success at the box office, amassing ₹33,30,82,825 in just four weeks and three days since its release. This film is now recognized as one of the biggest commercial triumphs in the history of Assamese cinema. Despite moving into its fifth week of screenings, the emotional drama continues to attract large audiences, with daily showings in 70 theaters across Assam, totaling 282 performances each day. Fans of Zubeen Garg are flocking to view the movie, perceiving it as a heartfelt tribute to the beloved icon.
In a gesture of appreciation, the film’s producers have introduced a “Laal Chalam,” symbolizing gratitude toward audiences both within India and abroad. They attribute the film’s impressive performance to Zubeen Garg’s enduring influence and dedication to promoting Assamese and regional cinema. Roi Roi Binale is not only finding success locally but is also being screened in select theaters internationally. Since its premiere on October 31, the film has experienced sold-out shows from its opening day. For example, in the Matrix theater located in Beltola, Guwahati, early morning screenings were arranged due to an unprecedented demand. Similar patterns were observed at RR Cinema in Dhemaji, where additional morning shows were created to accommodate the relentless turnout.
The overwhelming attendance at screenings reflects the emotional connection fans have with Zubeen Garg, with many attending multiple times as a way to say farewell to the superstar. The film, with its record-breaking audience numbers and sustained popularity, has evolved into a mass homage to Zubeen Garg, transcending its role as mere entertainment and becoming a significant cultural event in the region.