Bollywood’s action maestro Rohit Shetty is the new face of SNICKERS®, bringing his signature blend of high-octane drama and humor to the iconic brand. In a fresh take on SNICKERS®’s “You’re Not You When You’re Hungry” campaign, Shetty’s charisma promises to invigorate the brand’s appeal.The latest TVC, crafted by DDB Tribal, showcases Shetty’s renowned driving skills in a humorous narrative. The commercial begins with Shetty mentoring a young driver at a HUNGAL Driving School, where his extraordinary car maneuvers lead to a series of comedic misadventures, ending with a surprising twist on a boat.
The ad underscores the tagline with a humorous scene where Shetty, after eating a SNICKERS®, regains his calm demeanor.Rohit Shetty expressed his enthusiasm, stating, “I am thrilled to partner with SNICKERS®. The campaign aligns perfectly with my on-screen persona and brings together my passion for cars and action. It’s exciting to see how hunger can transform someone into a different character.” Nikhil Rao, Chief Marketing Officer at Mars Wrigley India, emphasized, “Rohit Shetty’s dynamic personality is a perfect fit for SNICKERS®.
This campaign is designed to resonate with our Gen Z audience through its high-energy and humorous portrayal of hunger.”In Kolkata, the campaign is expected to generate significant buzz. With Shetty’s widespread popularity and the city’s vibrant advertising landscape, the TVC is poised to make a strong impact. Local consumers are likely to appreciate the blend of action and comedy, reinforcing SNICKERS®’s position as the go-to snack for those moments when hunger strikes.
